Our company was established in 2005, as an official distributor of Korean beauty in Australia, back when there were very limited standalone beauty stores. We started as a single-brand store – The Face Shop, and eventually expanded our range of products with growing love of K-beauty from Australian customers. As time goes by, we saw an ever-changing market demand and with our dedication to constantly fulfill our customers’ needs and wants, we began looking into other K-beauty brands. Finally, we decided to establish our own retail brand to bring in Korea’s favourite and most sought-after brands to Australia. Thus, BONIIK – Beauty of Nature Inspired in Korea, was born.